Pinterest: Can A Social Media Marketing Coach Utilize It?

By Rob Sutter


When it comes to the fastest growing social media outlets in recent memory, I would like to think that Pinterest more than holds its own. While it may not be nearly on the same level of Facebook or Twitter in terms of universal appeal, it is clear that it has grown leaps and bounds. I believe that this is tremendous, especially when you think about the number of sites that struggle with gaining visibility. Is it possible that a social media marketing coach can come into effect to make utilization more effective?

Pinterest has grown, to say the least, but I do not think people realize the extent of the growth in question. What I have also come to notice is that growth truly did not hit a spurt until January of 2012. It was on this date that it was recognized how the site had doubled its user base. As of now, Pinterest stands tall as a site with much engagement being seen. A fun fact to think about is that the user base of the site is comprised of 80% females.

How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.

It's apparent that these channels can be put to use but what about interaction to be seen later on? Pinterest can help a number of different brands as long as graphics are appropriate and prove to be pleasing to the eye. A social media marketing coach can see the potential behind this website and how important visual engagement is in the long term. As I'm sure that authorities such as S-M-M-C would be able to support as well, the addition of comments and replies to pin only helps that much more.

Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.




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