Tips For Using Facebook Marketing In Your Business

By Stavros Georgiadis


Facebook is widely used in the United States. However, it can be used by you to better your business. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. The following information is about Facebook marketing.

Hold Facebook contests. Offers can include discounts and prizes for users "liking" your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Don't let spammers overtake your Facebook page. Filters are available to help stop spam before it even appears. Page administrators are able to put keywords in that will be filtered out.

You will be able to put your fans email addresses on a list that will reach them using the 'custom audiences' feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Improve the Facebook marketing interface of your page using custom tabs. Tabs will give you the opportunity to organize information on your page. For instance, if you have a store, you can create a tab just for that.

Choose updates carefully. You can very quickly alienate your audience with poor content. Make sure your updates are fun or helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Offer something that is unique when someone "Likes" your Facebook page. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for "liking" your page. It could be a sweepstakes or something that every person gets. If they want the item you're giving away, they won't mind subscribing to your page.

Include places in the body of your Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Hold contests and sweepstakes or just offer free samples of the product.

Ask people in your fan base to comment on your recent product decisions. Subscribers love to feel a connection to the brands that they follow. There's no better way than to get your community involved in making decisions for your company. For example, if you run a blog you could ask them what kind of posts you should make.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. A good way to begin is by adding Facebook buttons to your own sites. This helps visitors find your page much easier, and it is a less intrusive method of marketing. When they "like" your business on Facebook, you will be able to easily update them on happenings in your business.

Now, you're equipped with useful Facebook marketing tips. Using Facebook to assist with your marketing does not cost a lot of money, it just takes some time. Make sure you start immediately because it is unlikely that your competition is using Facebook. They may have also read this article, so get to work!




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