What Exactly Is Network Marketing Specifically?

By Joe Burke


When an individual asks me, "What is network marketing?" I constantly say "it depends". Simply because to some people it is going to be a "scam" and to other people it signifies a couple of hundred dollars per month in their bank account. And to a number of, "what is network marketing" indicates a fortune.

Network marketing or multilevel marketing is generally direct sales. Whenever I encounter people who say "oh that is a scam" I always feel sorry for them. They've naturally tried network marketing or know somebody else who has and they've failed to do the work it requires to succeed.

What exactly is Network Marketing? - Understanding The Basics

Each and every business is in business to make a profit and to make a profit some thing needs to be sold. It doesn't matter if you are speaking about Barbie Dolls, vitamins or cell phone service. No one tends to make money unless the product or service is sold. In a standard retail environment, the product is commonly created, shipped to a warehouse, then shipped once more to a retail outlet where it will be sold and every person gets a piece from the profit pie along the way.

Network marketing eliminates the store and it is replaced by a distributor's home where she keeps the products until they are sold to her buyers. Network marketing gives a big advantage to firms simply because they don't have the expense of renting or purchasing retail outlets and staffing them and so forth.

The words "pyramid scheme" are frequently used when people talk bad about network marketing. But think about it. The top of the pyramid represents the most productive people in the business. The base of the pyramid represents all of the thousands of distributors. This can be no different than any other business model. The structure is exactly the same. The CEO is at the top and the people who function inside the little white cubicles or on the shop floor are at the bottom of the pile.

In typical business most people spend their working lives working for promotions and receive raises which might come annually if you're lucky. If they keep up with inflation you are even luckier. It does not matter how hard you work for many companies, promotions will only come along infrequently, if at all.

With network marketing you work at your pace and that pace determines how much you'll make. If you get in and get busy and work to lead a team of go-getters like yourself, you are able to rapidly create an enormous network of active distributors, producing a good passive, residual revenue for yourself and your team members.

You'll be able to keep in the bottom if you are happy there by just promoting enough product to give you several additional dollars a month. But the sky's the limit. If you want to move up and join the big boys, it is possible, and as rapidly as you like.

It does take a lot of hard work, but you are doing it for the benefit of the business and your family members and not somebody else!

What is Network Marketing? - Leveraged, Residual Earnings

You'll find only so many hours in a week that you have to run your business. During that time you might have the ability to sell on average 50 units of product a week for which you earn a commission. To become profitable at network marketing you must recruit an effective downline team. Maybe after a year you'll have a team of 200, each promoting 50 units a week. Now you are credited with promoting those 10,000 products, and you earn commissions on each.

So now you'll be able to see how the sky's the limit within the network marketing business if you work hard. So what is network marketing - it is an approach to escape the corporate rat race and take satisfaction in a substantial income and living a life that most people only dream about.




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