Is Email Marketing Still Effective?

By Joseph Stan


Since the year 2000 many internet marketers said that the money is in the list, email marketing still rules and is still one of the top ways to build long term income by leveraging the power of email lists. In this article my goal is to give you a few pointers to help you achieve a higher level of success with your marketing efforts. One quick tip that most companies don't do is using email templates, when people see your own professional logo and design they are less likely to delete your emails and so giving you a higher open rate.

It's important that are certain you are sending correspondence only to those eager to receive it. When you do a mass mailing to random recipients, they are often received in a spam filter. They won't know who you are, and then they will think about whether they care at all about the actual content or your email. They're likely to delete your email, wasting everyone's time, so mass spamming is not the way to get customers.

When writing your emails keep the subject line brief and to the point. Concise subject lines are more effective at capturing the reader's attention than wordy ones. If a long subject line is unavoidable, at least lead with the most relevant information so that is doesn't get truncated upon delivery.

Adding someone to your mailing list, without their permission, is downright wrong. If you send your email to people that didn't agree to receive it, you can make them a little irritated. That can tarnish your image. If your email provider receives numerous complaints, they may decide to drop you as a client.

These tips you read can help your messages go from junk to excellent; however, nothing will happen if you don't apply them. Use them with any of your current projects, or apply them when you are drafting a new marketing campaign; you will soon achieve the success you have been wanting.




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